What’s The Point In Being Creative Without An Audience?
Are you an artist? A writer? A musician? If you are and you’re reading this, like me, you’ve probably struggled to find ways to get noticed. Today, I’ll share a few tips with you. But first…
If you’re being creative solely for attention and notoriety, you’d better rethink your strategy. For me, creativity is not only something I practice, but it’s who I am. I don’t need to get noticed in order to feel good about myself or my work. I create because I love to create. That said…
Now For The Good Stuff
There are many ways to get noticed. There are good ways and bad ways to get noticed. There are definitely more than 7 ways, but after scanning several articles on the topic, I narrowed it down for you.
1. Create Something Worth Noticing
In order to get some recognition for your work, you need to create something that brings value to others. When I first started blogging, I had no clue what I was doing. Most of my blog posts focused on me. Now I understand that good writing must appeal to the reader. At Hip Diggs, my other blog, I stopped trying to get noticed and started focusing on quality writing that could add value to my readers’ lives. Guess what? The Hip Diggs blog is gaining a good following.
2. Start A Blog
If you’re a creative type and you want more people to see what you do, you should start a blog. Starting a blog is easy. But I’m not going to lie to you. Keeping it going and gaining an audience takes a lot of hard work. If you’re truly a creative person, the work shouldn’t scare you off. The blog will become an extension of your creativity. I love blogging because it’s a creative endeavor in itself, but it can also support my writing and music.
3. Start A Facebook Fan Page
I’ve started and deleted several Facebook fan pages over the last several years. Why? Because my pages were not growing. I decided they were a waste of my time. But a little over a year ago, I started a fan page for Hip Diggs. It hasn’t been easy, but I’ve made a point to focus on that page. In the last week of December, 2015, my page received over 100 “Likes.” It’s been steadily growing at an increasing speed since August of 2015. It’s getting noticed. You can do the same for your art or music.
4. Set Goals
I know that creatives are not always best at goal-setting. But if you want to gain a larger audience, you need to set goals. What do you want to do with your art, your writing, your music? Who is your ideal audience member? How can you reach them? Be as specific as possible, but remain flexible. As a creative person, I’ve noticed that open-ended goals can work well for process-based creative projects.
5. Don’t Be Afraid To Think Big
If you’ve got something worth sharing, don’t be afraid to think big and make a little noise. Be willing to take a few artistic risks. Share your work on social media, but don’t overdo it. I’ve discovered through trial and error that a few quality shares per day is plenty. Believe in yourself. Believe in your work. Think as though you’re already drawing large crowds. Build it and they will come.
6. Don’t Waste Money
Don’t spend your money on ads or promotions. Unless you’ve already reached a point where you’re making a lot of money on your creative work, most advertising won’t do you much good. Word of mouth and social networking will do you much better. You need to use your money wisely. Use it to create product, but find ways to cut costs, too. Today, it’s easier than ever to create and sell books and music online at very little cost.
7. Protect Your Reputation
Reputation is everything. If you want to gain an audience, you need to be a straight-shooter. Don’t do anything stupid that could ruin your image. Focus on creating quality product. Act polite when you’re in public. If someone gives you a bad rap, make sure to address the issue and set the record straight, but don’t lose your cool.
Check out this video by the Alexis Ohanian, co-founder of reddit.com.
Tools For Entrepreneurs: Making Something People Love
I hope you’ve found these 7 strategies and the video helpful. It’s my goal to help you become more successful in your creative endeavors.
If you’d like more tips on developing your creativity, starting a blog, or setting goals, make sure to sign up for my monthly newsletter.